Organizational Mission vs Organizational Vission

To adequately address the role of the organizational mission in strategic planning, we must first understand the subtle differences between the organizations mission and its vision. An organizational mission or mission statement seeks to answer the question
1. what business we are in ?
2. what do we want to become?
If you ask many business people “ what is your reason for being ? their response is likely to be ‘ to make money” . Although that may be what they are trying to accomplish , it is not their raison d’etre. Profit has a role in this process, of course, but it is a goal or a objective of the firm , not its mission or vision.

A well devised mission statement for any organization, unit within an organization, or single – owner business should answer the same 5 basic questions .
1. Who are we?
2. Who are our customers?
3. What is our operating philosophy (basic beliefs, values, ethics, etc)?
4. What are our core competencies or competitive advantages?
5. What are our concerns and interests related to our employees, our community, social issues, and our environment?

Mission statement can change from one year to another year after its achievement.

To be continued…………