Below are the major problems in developing marketing plans
1. Company isn't market oriented.
2. Plans not taken seriously.
3. Hard to make forecasts
4. Not enough time to prepare.
5. Hard to get consensus/cooperation.
The above are from our research papers done for the purpose of study. This are the main few reasons in Malaysia.
If anyone wish to comment or add. Please do so.
Thanks
Regards;
Free Biz Advise
www.freebizadvise.blogspot.com
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